Vendors please refer to the above guide when rendering the
Lonestar Truck Group Logo as signage or embroidery.
Ratio of the red to white areas of the design should match this guide.
APPROVED LONESTAR TRUCK GROUP LOGO
This guide is provided to ensure visual continuity
and maximum legibility of Lonestar’s logo ele-
ments when viewed at various sizes and distanc-
es. Do not stretch or distort the aspect ratio of the
logo elements.
This 5x5-unit grid provides a visual reference to illustrate
the following notes:
(1) Thickness of the red ring is 1/5th of its outer diameter.
(2) Horizontal tips of the star are spaced 2/5ths from the
grid’s top.
(3) Diameter of the inner star area is 3/5ths of its outer
diameter.
(4) Thickness of white negative spaces that form the up-
ward pointing arrow are all the same, including the angled
spaces and the bottom baseline space that separates the
name LONESTAR from the bottom of the red badge.
(5) The width of the “LONESTAR” text block is the same as
the ring’s outer diameter.
(6) “LONESTAR” type font is Avant Garde Bold and Avant
Garde Book.
(7) RED spot color is Pantone 485 or cmyk: 5%C, 100%M,
100%Y, 0%K.
APPROVED TAG TRUCK CENTER LOGO
General:
Proportions must remain constant, as shown.
Do not stretch or distort the TAG logo aspect ratio.
Color: TAG Blue =
CMYK color: 100 C, 85 M, O Y, 0 K
RGB color: 48 R, 57 G, 130 B
Spot color: Pantone 286C
Color: TRUCK CENTER Gray =
CMYK color: 0 C, 0 M, 0 Y, 50 K.
RGB color: 133 R, 133 G, 133 B
If Spot color gray: Pantone 6 C (or 50% black)
(1) (3)
(4)
(5)
(7)
(6)
(4)
(4)
(2)
Media Guide Revised October 15, 2021 1:51 PM