11
HOME SELLER’S
HANDBOOK
In a tight housing market—one with lots of buyers and few sellers—you can
ask more than you might in an average market or depressed market. But be
prepared to drop your price if the buyers aren’t biting.
What could you lose by starting high? First, it may take months to nd a
buyer willing to pay your price (assuming such a buyer exists). Real estate
agents might not spend as much time showing homes that they think are
over-priced. Second, you miss out on attracting a larger pool of potential
buyers. The more buyers, the better the chance they’ll engage in a bidding
war for your home. When two or more buyers are competing for a house,
they might even bid more than the asking price! Even if you do receive
a high bid on your home, keep in mind that if an independent
appraiser nds that the house isn’t worth the bid price, the buyer
will have difculty getting a loan for the purchase price.
The Klines spent $10,000 last year updating their master bedroom and
bathroom (new wall paper, plush carpeting, and new tile). They’d like to
recover their investment but they know that adding $10,000 to the asking
price makes their house more expensive than any other sold recently in their
neighborhood. However, they think in the current housing market, they just
might get their asking price. Stay tuned to see what offers they get!
Ellen Bower has decided to price her home lower than others in the
neighborhood. A similar home in her development is for sale at $177,000.
She paid less than $160,000 for her home ve years ago and now has priced
it at $172,000. Property values have risen in the area, but neither she nor
her real estate agent think the market supports the high price her neighbors
are asking. By undercutting their price, Ellen thinks potential buyers will be
more attracted to her house!
Should You Offer Financing Help to a Buyer?
Remember the early ‘80s when interest rates were as high as 17 percent?
It was a tough market for sellers. They often offered to help buyers nance
a home. While some still may do so, such nancing is less common today.
When interest rates are lower, buyers can get good nancing
terms from traditional lenders.
If you have a hard-to-sell property, however, you might consider a seller-
nanced mortgage or a contract for deed. With a contract for deed, the buyer
would pay you the monthly payments, not a lender. You essentially would
be the “lender.” The danger is that you would still be required to make the
mortgage payments if the buyer doesn’t. In addition, your mortgage may
prohibit you from making this type of arrangement with a buyer.
When interest rates are
lower, buyers can get
good nancing terms
from traditional lenders.